I find where revenue leaks.
Then I fix the system.
I work with profitable US operators to find the expensive leaks between demand and revenue, then rebuild the reporting, handoffs, follow-up, and AI-assisted workflows that keep money moving.
The work01
A fixed path from leak to operating rhythm.
First I find the leaks. Then I build the highest-value fixes. If the rhythm matters enough to keep, I run the system with dashboards, alerts, weekly decisions, and board-grade summaries.
M · 01
Diagnostic. Two weeks.
Find the leaks, name the constraints, and decide what is worth fixing. Acquisition + channel teardown, funnel + lifecycle audit, tooling + AI workflow review, prioritised 90-day fix list.
M · 02
Build. Stack + instrumentation.
Rebuild acquisition and revenue operations around the highest-value fixes. Paid media, SEO foundations, lifecycle + CRM, AI-assisted workflows with approval gates.
M · 03
Run. Cadence over volume.
Maintain the weekly rhythm that keeps revenue moving. Working sessions, live dashboard + alerting, monthly board summary. Cancel any month.
M01 fee credits in full toward M02 if you continue. No long contracts. No retainer creep.
Who this is for02
Operators of profitable, un-glamorous businesses.
Real revenue, ready to compound. You already have demand. The problem is what happens around it.
01 · Real estate
Operators + brokerages.
Self-storage, multifamily, brokerage, REPE. Capital raise, sphere and farm, leasing pipeline.
02 · Services
Boring, profitable, growing.
Construction, manufacturing, professional services, agency owners. 50–500 people, real revenue, ready to compound.
03 · Mid-market
Founders + operators.
50–500 people, profitable, ready to compound. You do not want a slick agency. You want senior judgment on the growth system underneath the business.
If you do not see yourself here
Email me anyway. I will tell you straight if I am the wrong call. Probably not: you want a junior to take orders, a yes-person, or a generic AI roadmap.
Track record03
Fifteen years inside acquisition. Now applied to the whole system.
Founder · operator · sole point of contact
Fred Style.
Paid acquisition is the proof. Revenue operations are the work.
Fifteen years on growth at Somewhere, Unilever, Samsung, Visa, and Vodafone. In-house, agency, and vendor. Most recently a year running growth at Somewhere.com, the global recruiting platform. Roughly $100M in managed spend across four continents.
Independent. Cape Town based. Available to a small number of operators per quarter.
Portrait · Fred Style · Cape Town 2026·05
Fred Style. Founder · operator · sole point of contact
Career15 yrs
Managed spend$100M +
Continents04
Sectors05 +
Proof from the work
Before selling the system, I ran it on my own pipeline for 90 days.
The first hard failure was caught internally, rebuilt, and turned into the approval discipline clients get.
Throughput10 / hr to queue
Review rhythm80 / day at pace
Calibration60–85 % by week 12
Failure caught0 / 15 ICP miss
The deal04
Senior judgment. Different cost structure. No agency markup.
I work from Cape Town by design. The advantage is not "cheap." It is structural: direct access to the operator doing the work, senior growth judgment on the system, and AI-assisted execution underneath without paying for a US agency org chart.
| Senior growth support | Annualised |
|---|---|
| US agency, retainer | $300–500k |
| In-house VP marketing | $220–280k |
| Boutique consultancy | $180–240k |
| Rivett · M03 retainer | ~⅓ of the above |
AI in the work05
AI belongs below the judgment layer.
The valuable work is deciding what matters. AI belongs underneath that judgment, not in place of it. Most agencies are now selling the busywork as the product. I am selling senior judgment, with the busywork automated underneath. Different deal.
What I automate
What stays human
"Run the audit. If it finds a real leak, book a call and I will walk you through the full read. The diagnostic turns that signal into a one-page memo with the halt list and the next 90 days. Two weeks, fixed scope."— Section 06 · next step
Ready to find the leaks? Run the audit.
9 dimensions · ranked fixes · operator field note
Enter your site, see where the revenue leaks. If the read points at something real, book a call and I will walk you through the full diagnostic.
Run audit