I run ads that make you money

And I fix everything between the click and the contract. Fifteen years, $100M+ of ad spend, one person on your account.

Free check · yoursite.com Nine things · thirty seconds
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15 years of ads·$100M+ of ads run·No account managers
Brands I've run ads for
Samsung
Unilever
WPP
15 years doing this

Samsung, Visa, Unilever, Vodafone, Somewhere.

$100M+ of ads run

Across four continents and five industries.

You get me, not a team

A few companies at a time. No account managers.

What I do · 01

Find it. Fix it. Keep it running

First I find what is broken. Then I fix the things that cost you the most. If you want me to stay on, I keep the whole thing running and tell you every week how it is going.

Step 01 · 2 weeks · fixed price

Two weeks to find what is losing you money.

I go through your ads, your website, your follow-up and your numbers. You get one short document. No slides.

Where your customers actually come from
Where people give up before they buy
Which tools you pay for and do not use
A list of fixes for the next 3 months, worst first
Start here → Pay it once. It comes off step 2

How I use AI

Software does the boring bits. I do the thinking

A lot of agencies now sell you the busy work and call it AI. I use it to get the busy work out of the way, so you are paying me for the decisions.

Software doesI do
Sorting new enquiriesWho we sell to
First drafts of emailsWhat the ads say
The weekly reportsWhere the money goes
Spend warningsThe awkward conversation

The same help for about a third of the price

I work from Cape Town on purpose. You talk to the person doing the work, and you are not paying for an agency office in New York.

Who you could hireCost per year
A US agency on retainer$300–500k
A marketing director on staff$220–280k
A small consultancy$180–240k
Me, month to month about a third

Things I write down

Ads

Small changes, checked often.

Why a small change you can measure beats a big launch nobody checks.

7 minRead →
Money

Saying no is worth money.

Half of what I am useful for is the supplier you do not hire and the meeting you do not have.

5 minRead →
Numbers

Count it before you get clever.

You cannot make a weekly decision off a hunch and a group chat.

9 minRead →
Reporting

The page I send every month.

What moved, what did not, and what I am doing about it.

4 minRead →

Companies that already make money

You have customers. The mess is in everything around them.

01 · Property

Property firms.

Storage, flats, estate agents, property funds. Raising money, filling units, chasing enquiries.

02 · Services

Boring businesses that do well.

Builders, factories, accountants, lawyers, agencies. Usually 50 to 500 staff.

03 · Owners

Founders and their teams.

You do not want a flashy agency. You want one experienced person who tells you the truth.

Portrait of Fred Style

I have run ads for Samsung, Visa and Unilever

Fifteen years of it, in-house and at agencies, most recently a year running growth at Somewhere.com. About $100M of ad money spent across four continents. Now I work for myself, from Cape Town, with a few companies at a time.

15
Years
$100M
Ads run
04
Continents
05+
Industries

Questions

Two weeks. You get one short document: what is broken, what it is costing you, and what to fix first.

See what your site is losing

Type in your website address. Nine checks, about thirty seconds, no charge.

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